Marketing Research Coordinator Job Description

In marketing, a brand is a name, term, design, symbol, or other feature that distinguishes one seller's product from those of others. Brands are used in business, marketing, and advertising. Marketing research coordinators are responsible for developing, managing, and executing marketing research projects. They work with clients and internal teams to understand the research needs and develop project proposals.

Where can you work?

Marketing research coordinators can work in a variety of industries, including advertising, market research, information technology, public relations, and health care. They may work for a company or organization as an employee, or they may work as a consultant.

What are the job duties?

Marketing research coordinators typically conduct market research. This can involve collecting and analyzing data on issues such as determining strategic brand development investments, prioritizing product features, understanding customer needs, or deciding business growth opportunities.

They may work with different departments to provide the support that helps everyone fulfill their objectives. Since marketing research is conducted online, management must consider how the internet fits into projects and how it affects marketing strategy. They also create proposals for clients, which include cost estimates and estimated completion times.


Employers typically require a bachelor's degree in business, marketing, statistics or a related field. They may also look for experience in market research and project management.

The responsibilities of a marketing research coordinator include:

  • Processing Information: Collecting, analyzing, and processing information from a variety of sources.
  • Monitoring Marketing Campaigns: Making sure that marketing campaigns are being executed according to plans.
  • Informing Decision Makers: Presenting conclusions and recommendations from the research.
  • Creating Proposals: In the late stages of project development, create proposals for clients including cost estimates and estimated completion times.
  • Planning, operating, prioritizing work: Plan work accordingly, prioritize tasks, operate in accordance with plans and goals, coordinate multiple projects simultaneously.
  • Customer Service: Providing customers with product information or technical support.
  • Managing Marketing Resources: Developing brand strategies that help market products effectively online.

Required skills

The best way to learn about the skills and knowledge required for this position is to speak with someone who currently holds the job or has held it in the past. Ask your friends, family members, or LinkedIn connections if they know anyone you can talk to.

You may also want to consider doing some informational interviews with people working in the field. This will give you a good idea of what employers are looking for and how you can best position yourself as a candidate.

If you have any questions about becoming a marketing research coordinator, please leave them in the comments section below and I will do my best to answer them.

Still, you will need such skills as:

  • Interpersonal Skills: You will need a way with people in order to understand their requirements.
  • Writing Skills: You will have to communicate with clients clearly and concisely.
  • Searching Skills: In order to keep track of the research you need to be able to search efficiently for data that is required
  • Decision-Making Skills: You will need to decide which information is valuable and worth including in the final analysis.
  • Problem Solving Skills: You will need to be able to resolve issues with clients or any other parties involved on time
  • Attention to Detail: When you are working, attention to detail is very important because if you make a mistake it can cost valuable time and money.
  • Creativity: Being creative using data that has already been collected can help you create new businesses opportunities.

What tools and software does a marketing research coordinator use?

Marketing research coordinators use such tools as Microsoft Office and web-based research tools for collecting data such as Google AdWords, Google Analytics, and the Google Insights for Search. They also use various social media monitoring tools to track conversations about their clients' brands online.

In addition, marketing research coordinators use such software as:

  1. Survey tools such as SurveyMonkey and Zoomerang
  2. Databases such as Salesforce, Microsoft SQL Server, and MySQL
  3. Communication tools such as Slack, HipChat, Skype, and Apple iMessage.

What can a company offer you?

A marketing research coordinator can work for different types of companies, from a large corporation to a small business. Their job duties may vary as well depending on the company's needs and their background. In general, marketing research coordinators must have excellent communication skills as they work with many departments to help those teams meet their objectives efficiently.

The ability to multitask will also be helpful as you will need to stay organized and prioritize tasks. Employers typically offer benefits such as medical insurance, 401k, and paid vacation. They may also offer flexible work arrangements, such as working from home a few days a week.

How do you qualify for this position?

In order to become a marketing research coordinator, you will need to have a bachelor's degree in business, marketing, or a related field. You will also want to look for experience in market research and project management. Leadership skills are helpful as well as the ability to work on many projects at once without becoming confused or stressed out.

To apply for this position, send your resume and a cover letter to the employer. In your resume, list your education and experience in market research as well as any leadership or project management skills you may have. Your cover letter should highlight why you are interested in the position and what you can bring to the table. If you have any questions about the job, ask them in the cover letter.

What skills should you highlight in your marketing research coordinator resume?

To obtain a job as a marketing research coordinator, it is necessary to figure out what the employers are looking for and provide evidence of those qualifications. This includes having at least five years of experience in market research or project management. You need to be proficient with computer tools like Microsoft Excel, Word, and PowerPoint. You also must be familiar with social media (Facebook, Twitter). Being able to work on multiple projects simultaneously, prioritize tasks and communicate well are critical abilities that you should highlight on your resume.

The first sentence of this paragraph reiterates your interest in the position and highlights why you would be a good fit for the company.

How to pass the interview successfully?

Before your interview, review your resume and cover letter. Practice answering typical interview questions such as:

-What can you bring to this company?

-How do you handle stress on the job?

-What is your greatest strength?

Be sure to arrive early for the interview so you have time to compose yourself before meeting with the interviewer. Be friendly and courteous, but not overly familiar right away. Listen carefully during the interview and answer all important questions honestly.

If you are asked about any gaps in employment or other issues on your resume, explain them in a straightforward manner that puts them into a positive perspective. Afterward, follow up with a thank-you note reiterating your interest in the position and highlighting why you would be a good fit for the company.

What questions should you ask during the interview?

If you are applying for a marketing research coordinator position, your potential employer will likely ask you to describe your experience working in market research and any leadership or project management skills that you possess. Other good questions include: What is the company's timeline to fill this position? Is there an opportunity for advancement in this role?

Keeping these questions in mind will help guide your conversation so it remains relevant to the job at hand. You can add other questions about salary and benefits if appropriate during the course of the interview.

Salary and benefits

The salary for a marketing research coordinator ranges from $40,000 to $60,000 per year. The benefits may include medical insurance, dental insurance, paid vacation days and sick days, and 401k retirement savings plan.

In addition to working with the company, marketing research coordinators are often expected to work on their own time. They may be asked to attend conferences and workshops in order to meet clients or other people who can help out in their careers. Marketing research coordinators must also stay abreast of changes in technology so they can use them when necessary.

Do you need special courses or experience?

In case you decided to become a marketing research coordinator, you will need to have some experience in marketing research. You will also need graduate courses in statistics and data analysis so that you can understand how to work with large amounts of data. Such courses suggest you have some experience in mathematics and computer science. Useful skills that could be picked up along the way are: search engine optimization, social media marketing, market research, and project management.


You are eager to know whether you have an opportunity to do an internship. Usually, there is one required for this position. However, it is only available if you would like to pursue a master's degree or higher in business administration with a specialization in marketing and data analytics.

Although the job requirements do not state that such experience is necessary, candidates should have some working knowledge of Microsoft Office products such as Excel and Word as well as a detailed understanding of basic business principles. They also need good communication skills and organizational abilities.

Candidates should be proficient communicators at all levels: written, verbal and listening skills are essential to developing relationships and collaborating with project partners around the world.

Companies looking for marketing research coordinators may want someone who can multitask, prioritize tasks and exercise independent judgment while maintaining attention to detail.

Who are the most reputable companies that offer marketing research coordinator careers?

The top five employers of marketing research coordinators include:

1) Marketing General Corporation

2) Market Strategies International LLC

3) IRI Worldwide Incorporated

4) Nielsen Company B.V.

5) Ipsos North America LLC

Employers of market research coordinators have their own requirements for this position and there are several different fields in which you can apply. However, we recommend including the names of companies you've heard about and making sure to show why you would like to work there.

It is also important that your resume be free from spelling and grammar errors. Your cover letter should demonstrate that you possess leadership qualities and can manage a team when necessary.

Marketing research coordinator competition ratio

In case you are looking for a job in this category, you will have to work hard if you want to secure the position. There is no specific figure regarding how many marketing research coordinators are available in any particular area at a given time. However, the average ratio of applicants to jobs falls between 5:1 and 7:1, which means there are approximately five or seven people competing for every open market research coordinator position available.

For example, if the company is looking for an experienced coordinator, it will be very hard to compete with someone who has at least three years of experience under their belt. However, if you are applying for an entry-level position with little or no experience, your chances of being hired are much higher.

The best way to increase your chances of getting the job is to network with people in your industry and target companies that you would love to work for. You can also increase your chances by having a great resume and cover letter, as well as perfecting your interviewing skills.

Career paths

An experienced market research coordinator can move on to project management positions. This usually requires at least two years of experience and a bachelor's degree in marketing or business administration.

Market research coordinators who want to become data analysts should have excellent critical-thinking skills, strong analytical abilities, and the ability to work with large amounts of data. You will need a bachelor's degree in mathematics or computer science as well as good communication skills and good command of Microsoft Office programs such as Excel and Word.

Also one can become a research associate with a little experience and then a research manager, who has the ability to manage people and projects.

Job outlook

The employment of market research/survey coordinators is expected to grow by eight percent during the next several years, which is about as fast as the average for all occupations. Jobs are expected to increase due to the growing demand for market research and rapidly changing technology that allows more data analysis. The marketing research coordinator position may lead you to a great career with lots of opportunities for growth.

Final verdict

If you are looking for a career in market research, the marketing research coordinator position is a great way to start. With experience, you can move up the ladder to more prestigious positions with better pay. The job outlook for this career is good, and as long as you have excellent communication skills and are able to work with data, you should be able to find a job in this field.